theme:
Analysis of customer satisfaction with the services of a company's goods and services.
Title: Competition quality service and customer satisfaction are visiting and shopping at Indomart, Alfamart, and Seven Eleven.
Preliminary :
Background:
Under conditions of business competition is very tight, the service to customer satisfaction is a top priority that must be made by each company to retain customers. In addition, to be able to compete and dominate the market every company should also have lots of ways to attract the hearts of consumers.
In the service industry, service providers need to understand the needs and wants of customers in terms of services so that they feel satisfied, of course taking into account the five dimensions of service quality such as buktifisik, reliability, responsiveness, assurance and empathy.
For example, based on Cartesian diagram, priority should be front Indomaret Banyu Biru Semarang is the provision of information in a clear and easily understood, concern for the needs and desires of consumers, the delivery of services to consumers indiscriminately, cleanliness and convenience outlets / stores, and availability adequate parking.
From the results of this study are expected to know how much influence the responsiveness, reliability, assurance, empathy and tangible customer satisfaction visit and shop at Indomart, Alfamart, and Seven Eleven.
Problems And Destination:
Based on the above background of concern are:
How to provide the service to make it profitable for companies
Changing products to attract customers
To determine the effect of marketing activities on the buyer's decision
OBJECTIVE RESEARCH:
This research aims to analyze business conditions are very tight and the influence of producer services to consumer
Analysis of customer satisfaction with the services of a company's goods and services.
Title: Competition quality service and customer satisfaction are visiting and shopping at Indomart, Alfamart, and Seven Eleven.
Preliminary :
Background:
Under conditions of business competition is very tight, the service to customer satisfaction is a top priority that must be made by each company to retain customers. In addition, to be able to compete and dominate the market every company should also have lots of ways to attract the hearts of consumers.
In the service industry, service providers need to understand the needs and wants of customers in terms of services so that they feel satisfied, of course taking into account the five dimensions of service quality such as buktifisik, reliability, responsiveness, assurance and empathy.
For example, based on Cartesian diagram, priority should be front Indomaret Banyu Biru Semarang is the provision of information in a clear and easily understood, concern for the needs and desires of consumers, the delivery of services to consumers indiscriminately, cleanliness and convenience outlets / stores, and availability adequate parking.
From the results of this study are expected to know how much influence the responsiveness, reliability, assurance, empathy and tangible customer satisfaction visit and shop at Indomart, Alfamart, and Seven Eleven.
Problems And Destination:
Based on the above background of concern are:
How to provide the service to make it profitable for companies
Changing products to attract customers
To determine the effect of marketing activities on the buyer's decision
OBJECTIVE RESEARCH:
This research aims to analyze business conditions are very tight and the influence of producer services to consumer
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